- It's a primitive lexical parser that gives a list of tag
subcomponents, we'd need a parser on top of it to parse the body.
But there's probably a lib that let's us work with html already.
- isomorphism seems to not work correctly, the front-end loads
and then simply appends what it renders to the page, duplicating the
content. my expectation was that it would replace the content.
- there is an initial action on the front-end that is redundant:
we don't need to use xhr to fetch the catalog if we already have
that from the server. Perhaps this is causing the isomorphism issue?